We offer a wide range of options to maximize your effectiveness, from identifying your brand’s story and creating a media kit to forge partnerships, to connecting your brand with the people who need to know who you are. We believe in taking a deep-dive approach to understanding your unique needs and goals so that together, we can carve the path toward your greatest success and drive revenue that surpasses your current goals.
The owners of an upscale retail store approached us with an exciting challenge. They wanted to create buzz around their upcoming end-of-year holiday sale and sell out their entire inventory before the clock struck midnight on New Year’s Eve.How could they move such a vast amount of luxury products in such a short timeframe?
We crafted a dynamic marketing campaign using Facebook, Instagram, Google Display, and YouTube ads to build excitement for their upcoming “everything must go” sale.
Our strategy kicked off with teasers leading up to the sale, followed by attention-grabbing ads at the sale’s launch, and finally, messages emphasizing urgency and scarcity as their products began to sell out. We had a blast creating lighthearted, humorous ads to remind customers of the sale, but the heart of our campaign was a poignant video that told the story of their store.
The owners shared with us the inspiring story of how their family started the business (along with family photos!) as well as their mission and vision for the future of the store.We took their story, edited it to highlight the most compelling parts, and created a cinematic, documentary-style video that also included professionally captured footage of the store.
This video was displayed on their website’s landing page about the sale. Additionally, before the public sale kicked off, the owners screened this video at their store in an exclusive event for their friends and longtime customers. It was a touching moment, filled with gratitude for the local community and a celebration of nearly fifty years of history at the store. The sale was a huge success, and through this marketing effort, the owners now have a lasting video that preserves the legacy of a store they lovingly built over the years.
This same storytelling strategy can be used by any business launching a new product or running a special sale.
We help our clients tell the story of their business and how their products and services can transform their customers’ lives. That personalized storytelling connects with customers much more powerfully than just a discount and a buy now button.
Want to get your brand in front of your dream customers? Contact us today.
