The owner of an online consulting business came to us with one of the most common marketing problems: she wanted to get the word out online about her business. Ads were fantastic for brand visibility but didn’t drive immediate leads. People usually became clients of her business after she had been recommended by another trusted business owner. She wanted to position herself as a thought leader in her industry, but how?
Podcast hosts are always on the hunt for new guests they can interview who have interesting stories. But you have to convince the hosts that your story is interesting and you can help their audience! So we created a media kit for our client that she could use to pitch podcast hosts. It contained her bio, headshot, details about her business, and more.
We guided her through a worksheet of several powerful questions to help her articulate her personal story of creating her business and her mission and vision.
Then, we edited this down into a compelling story for her bio that powerfully communicated to potential clients the problems she solved and why she was passionate about helping them. We also created attention-grabbing headlines for the topics she could pitch to podcast hosts.
Equipped with this media kit that powerfully tells her story, she has already appeared on several podcasts (one affiliated with the state’s premier business magazine), beginning her journey as a recognized thought leader in her field.
Success
Key Insights
The creation story of a business is a powerful marketing tool that makes you stand out from the competition.
Think of Facebook — we know it started in a dorm room when its founder Mark Zuckerberg wanted to create a way to connect with his fellow college students. Levi’s were originally jeans designed to be worn by pioneers panning for gold who needed a tough pair of pants. Those stories give those companies a certain mythos. They also reveal much about the companies’ values.
Here at Omega, we help businesses powerfully tell their stories to connect with their dream customers. Contact us today to get started telling yours.
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